It's always natural to look back on what we have accomplished throughout the year, as well as set our sights on what's to come. At Fresh Seed, 2024 has been transformative in so many ways, both for us and the organisations that we have partnered with.

This year, businesses across the creative and games sectors have faced challenges ranging from economic uncertainty, redundancies and ever-evolving workplace dynamic shifts. These organisational changes forced teams to rise to new challenges with both courage and integrity. 

Your people are non-negotiable

A recurring theme in our work this year was how the best-performing teams are lead by leaders who invested within their people, not just as employees, but as individuals with unique needs and skills.

2024 saw an increasing focus on retaining talent and empowering leaders. It's important to remember that retention isn't just about competitive salaries and fancy job titles, it's about creating environments where people feel seen, valued and aligned with their organisations mission.

One of our proudest moments this year was helping studios define their leadership development, from bespoke training sessions to mentorship programs, the impact of elevating leadership across all levels has been transformative fostering more confident decision-making, stronger team cohesion, and a culture where future leaders can thrive.

Looking ahead into 2025

As we prepare for 2025, we encourage your organisations to ask themselves:

• Are we fostering a culture of authentic communication? Clear, transparent communication isn't just a leadership skill - it's a team skill.
• Are we supporting all stages of our employees lives? From early career professionals to those navigating menopause or caregiving responsibilities, inclusive workplaces meet people where they are in life.
• Are we creating space for innovation? The best ideas are don't emerge under pressure - they're cultivated in environments where trust and open dialogue thrive.

Finally, we want to thank the clients, partners, and teams we have worked with throughout 2024. Your commitment to building stronger workplaces inspires everything that we do here at Fresh Seed. Let's carry forward the lessons we have learned and continue prioritising what matters most: our people.

See you in 2025!

Team Fresh Seed