At Fresh Seed, our mission is to create happier workplaces where people and teams can thrive.

We partner with businesses to cultivate cultures that are inclusive, sustainable and healthy. Our vision is to lead the charge in building thriving workplaces across creative sectors, setting the standard for people-first cultures that drive long-term success.


If you’re looking for outsourced, sector-focused HR support, we’re here to help. We get to know you and your teams, acting as a remote HR Manager with the feel of an in-house member of your team and a human touch.

Our approach combines personalised consultancy tailored to each individual business through a human, supportive approach, rooted in emotional intelligence, organisational psychology and world class HR & OD practices. This approach is designed to foster healthy, happy, and highly productive workplace cultures.


We pride ourselves on becoming an extension of your team, seamlessly integrating into your business to understand its roots, operations, and unique challenges. Our tailored strategies champion equity for everyone, ensuring each team member feels valued and supported.

OUR TEAM

MEET SARAH

Sarah Brewster

Managing Director


As the Founder and Managing Director of Fresh Seed, Sarah’s career began in the creative industries in the late nineties, spanning agency work, video games, tech, and the arts. She founded Fresh Seed to create a non-judgemental HR approach that bridges the gap between businesses and employees but with a compassionate and human approach. She saw the need to translate the business demands for busy owners of SMEs and with that Fresh Seed was born. Sarah specialises in organisational psychology, organisational design & development, and well-being-focused leadership.

MEET ALEXANDRA

Alexandra White

Director of People & Culture Services


At Fresh Seed, Alexandra thrives on building trust-based client relationships, creating inclusive, human-first workplaces, and navigating complex employee relations. Her passion extends to spending time with her family, enjoying arts and crafts, and cherishing outdoor adventures.

MEET PAUL

Johannah Dyer

Systems Manager


Sarah affectionately calls Paul her very expensive reasonable adjustment, Paul oversees Fresh Seed’s internal operations, ensuring all systems and tools run smoothly. From IT infrastructure to podcast production, Paul’s meticulous attention to detail allows the team to focus on their core work.


Paul is avid gamer who spent over a year as a professional gamer.

Associates:

  • Chloe Sinclair, Engagement Manager 
  • Simon Sparks, Thrival Coaching
  • Ben Hughes, Training Consultant 
  • Jodie Marshall, Social Enterprise Expert
  • Alice Hargreaves, SIC CEO
  • Amy Dalton-Hardy, Strategic Arts Consultant 
  • Gina Jackson, Pitchify Co-Founder
  • Albert Marshall, Marshall Media
  • Tim Horton
  • Silvana Greenfield, Holistic & Wellness Coach
  • Cecile Hemery - Wayalance 


CLIENTS

A few of who we work with.

PARTNERS

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